Our Mission

Our mission is to spread the Gospel and God’s love through faith-rooted apparel and products that encourage, uplift, and inspire everyday believers.

Our Vision

We dream of a community strengthened in faith — one shirt, one product, one prayer at a time. A space where people grow in their walk with Christ, feel bold sharing His Word, and shine His light wherever they go.

We want every design to spark conversation, every product to provide comfort + purpose, and every order to create impact beyond the purchase.

Success for us isn’t just sales — it’s souls.
If one person learns more about God, finds hope in a verse, or feels encouraged in their walk with Christ because of this brand, that is success.

As Rooted in Ruth grows, we plan to expand into more products that help people live organized, faith-filled lives — products that carry Scripture into homes, schools, workplaces, and hearts.

"Where you go I will go, and where you stay I will stay. Your people will be my people and your God my God. Where you die I will die, and there I will be buried. May the Lord deal with me, be it ever so severely, if even death separates you and me."

Ruth 1:16-17