Rooted in Ruth was born from a calling — a stirring in my heart to create something that spreads God’s love, encourages faith, and reminds people of His closeness. I wanted to build a brand that not only shares Scripture through apparel, but also offers tools that help people stay organized, grounded, and supported in their everyday lives.
The Book of Ruth beautifully displays loyalty, kindness, sacrifice, and God’s unwavering faithfulness — even in difficult seasons. The name Rooted in Ruth reflects that truth: that we can stay rooted in God’s love, rooted in hope, and rooted in faith just as Ruth did. It also holds a personal place in my heart, as Ruth is my middle name and the name of my great-grandmother — a connection that keeps this brand deeply meaningful to me.
Our style is mission-driven, cozy, Scripture-centered, and gentle toward the soul. We care about faith, comfort, and mental health — because Christ meets us in all of it.
When someone puts on one of our shirts, my hope is that they feel comfort physically, but also spiritually — like they are being wrapped in God’s love and reminded that they are never alone. I pray each shirt speaks truth, restores hope, and strengthens faith.
Our digital products are more than just tools — they’re a way to stay encouraged, motivated, and organized while keeping Christ at the center of your day. From prayer journals to planners, each product is designed to help you navigate life’s craziness with focus, faith, and peace, reminding you that God is with you every step of the way.
Thank you for being a part of this journey. Every purchase, every journal entry, every step forward is a way to spread God’s love, shine His light, and make an eternal impact — together, we can shine God's light farther than we ever thought possible!

Hi, I’m Kinsey, the heart behind Rooted in Ruth.
Creating is how I share God’s love — through apparel that sparks conversation and digital tools that bring calm into daily life.
It brings me so much joy knowing that with every order, we get to spread God’s Word a little farther. Thank you for being part of this mission — your support truly means more than you know.
